Overview

Worked with Softly Shaded to consolidate their lash and brow services, pricing, and FAQ into a website.

Softly Shaded’s clients primarily found them through Instagram and Facebook, but had a problem of scattered information across posts and stories. The website serves as a professional landing point that streamlines the booking process by presenting all essential business information in one accessible location.

Notable Tech Used

Astro

• A static site generator was used for high performance and simplicity
• Repetitive designs in pricing tables and FAQs made it ideal for component based templating
• Astro Content Collections organized services and FAQs in structured markdown files, no CMS needed for content that changes infrequently
• More complex technologies like Next or React was unnecessary due to limited interactivity